The Loop

Franchise is Everywhere


I have been very surprised to see Franchise used all over the place; iPhone apps, beautiful websites, a magazine masthead, major motion pictures, tons of TV commercials (the NFL no less), and even a Finnish board game.

The primary interactivity compliment to the widely used Typekit is using it for their plugin website as well. All this has been strong motivation to not only get the other weights done, but to get to the other vintage typefaces I’m been itching to start (and finish in one case). I just hope there is still the same level of interest upon release of the rest of the family.

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