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Lumi Restaurant

Project Details

Logo for Lumi Restaurant, a new Brazilian / Asian fusion restaurant in Dallas. This mark symbolizes the fusion of Asian and Brazilian cuisine and culture into one unique, memorable dining experience. The mark invites the viewer to interact with it through its unexpected placement. Then, the mark rewards the viewer for doing so by letting them in on the visual riddle – “Lumi” still reads exactly the same when the logo is flipped.

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