C.O Bigelow wanted to consolidate their many different design elements into a cohesive brand. This was a great project, as their library of visual elements was amazing and unique, particularly their logo marks. The visual focus was to allow the typography and imagery to support the Bigelow elements, rather than competing. In addition to providing detailed branding directions, we created a variety of posters and idea boards to reflect the concept.
Role: Design, Concept